Update: Consumer Sentiment

In July I again conducted the consumer sentiment survey using a web based survey. 1,344 people received an invite to complete the survey. The group represents past participants in 7 Rivers Region economic development events, including the semi-annual indicators breakfast meetings. There were a total number of 294 responses for a response rate of 21.9%. Consumer Sentiment for both the region and the nation increased with most of the increase coming from the subset of questions which measure expectations. The regional consumer sentiment index rose from 59.7 in February to 75.2 in July, while the national index rose from 56.3 in February to 66 in July.